Junipero, an eco-friendly eCommerce footwear brand, achieved a significant increase in ROAS and higher conversion rates through Brego’s targeted SEM strategy, optimized ad spend, and focused audience segmentation, boosting both sales and brand awareness.
Junipero
About the Company
Industry: eCommerce (Footwear)
Type: Privately Held
Junipero is an eco-conscious eCommerce footwear brand that offers sustainable, 100% vegan footwear for modern urban women. Known for its chic designs and commitment to sustainability, the brand attracts customers with its focus on fashion-forward, eco-friendly products. With its emphasis on customer service, including a 14-day return policy and 24/7 support, Junipero has positioned itself as a go-to choice for conscious consumers.
Problem Statements
Low conversion rates: Junipero struggled to convert website traffic into sales, with challenges around optimizing ad spend.
Scattered target audience: The brand’s wide-ranging customer demographics made it difficult to target specific segments effectively.
Ad spend inefficiencies: Junipero’s existing digital ad campaigns were not delivering the desired return on ad spend (ROAS).
Our Solution
Split testing and campaign restructuring: We implemented split testing for various product ads and restructured Junipero’s campaigns to focus on their top-selling products.
Optimized targeting: We refined their audience targeting based on interests and purchasing behaviors, narrowing the focus to specific, high-conversion segments.
Feedback loop and inventory management: We established a feedback loop with the client to monitor inventory levels, ensuring that top-selling products were always available, preventing lost sales due to stockouts.
Results
5x Increase in ROAS: Junipero saw a 5x increase in their return on ad spend after optimizing ad targeting and focusing on high-demand products.
Improved campaign performance: By narrowing the target audience and refining ad creatives, Junipero experienced higher engagement and improved conversion rates.
Enhanced brand awareness: Junipero’s social media presence grew significantly, with an in impressions, contributing to wider brand recognition.
Benefits and ROI
Cost efficiency: Optimized ad spend led to more cost-effective campaigns, reducing unnecessary expenses.
Higher sales volume: Targeted campaigns and improved user journeys increased conversions and overall sales.
Sustained growth: The improved SEM strategy resulted in sustained sales growth, positioning Junipero for continued success.
ROI: Our Performance Marketing (SEM) efforts led to a 5x increase in ROAS, increase in social media impressions, and overall improved sales performance, boosting Junipero’s profitability and brand reach.
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